July 31, 2023
To showcase “Miru”, a large exhibit, booth, and panel discussion was held at "Anime Expo 2023," one of the largest anime events in North America! The event was held in Los Angeles from Saturday, July 1st to Tuesday, July 4th.
With the key visual of the anime on display along with a massive robot statue, the “Miru” booth attracted a lot of attention.
Located near the entrance to the South Hall Lobby, the “Miru” booth was in a spectacular location. Many people came by the booth, fascinated by the impressive robot statue that towered over the crowd. Visitors expressed particular interest in the different equipment of each arm, and many were curious to see how the robot would actually move in the finished anime.
A concept video, which was shown for the first time at Anime Expo 2023, was continually played on the screen. With spectacular visuals and sounds, the video attracted a lot of attention, and many people were seen taking videos of the monitors.
We asked visitors what they thought of the booth, here's what they had to say:
At the booth, we distributed fans, flyers, and pin badges featuring the key visual of “Miru”. The giveaways were so well received that all of them we had prepared ran out during the four days of Anime Expo 2023.
Panelists shared exclusive details about the production of the anime, while a live drawing took attendees on a journey into the artistry of the project.
The panel session held on Monday, July 3rd (PST) drew a crowd of over 200 curious anime fans! Inside the room there was a feeling of excitement and anticipation.
Yanmar CBO, Dezi Akihiro Nagaya, and btrax CEO, Brandon Hill spoke about their collaborative project “Miru” during the panel discussion. While the two discussed the original anime project, YKBX (the key visual art director, illustrator, character designer and concept video director) conducted a live drawing demonstration.
During the discussion, the motivations behind the project, thoughts on the production of the animation, and the secret story behind the creation of the robot design, which was drafted by the Design Office of the Brand Department of Yanmar Holdings Co.
In the live drawing session, visitors were able to see the illustrations gradually being completed on a screen set up in the front of the room.
We think conveying the Anime Expo 2023 exhibit in writing is difficult. Therefore, we have compiled a video of the event into one video! We hope you will experience the excitement of one of the largest anime events in North America through this video.
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